Public Relations, Promotion and Marketing
Learn The Skills To Work In The Exciting And Fast-Paced Media Industry
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Why Study With Us?
Learn at your own pace, in your own time
Gain a nationally recognised qualification to jump-start your future
Flexible payment options available
Course Code | PRM |
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Qualification gained | Australian College Diploma of Business (Public Relations, Promotion and Marketing) |
Study mode | This course is delivered using an asynchronous study methodology, utilising mainly online delivery (eLearning) of training materials supported with emails and phone calls with the trainer and assessor, on request. |
Flexible duration | Up to 12 months |
Study load | Self-paced |
Start date | Start anytime |
Assessment method |
Assessment methods for this course differ from module to module and include:
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Nationally recognised | No |
Course units |
Module 1 – Introduction to Public Relations Reading 1 – Public Relations, Industry and the Australian Media Reading 2 – The Promotion Industry Reading 3 – Introduction to Public Relations 1 Reading 4 – Introduction to Public Relations 2 Reading 5 – Marketing Concepts and Activities
Module 2 – Advertising and Marketing Reading 1 – Advertising and Direct Marketing Reading 2 – Writing for Public Relations 1 Reading 3 – Writing for Public Relations 2 Reading 4 – Research Skills and the Market Reading 5 – Identifying Marketing Opportunities
Module 3 – Knowing Your Consumers and the Industry
Reading 1 – Profiling the Market – Target Marketing Reading 2 – Analyse Consumer Behaviour Reading 3 – Marketing Law and Ethics Reading 4 – Event Management and Fundraising Reading 5 – Breaking into the Industry |
The training package does not stipulate any mandatory entry requirements for the qualification delivered by this course.
The admission criteria are articulated through Australian College marketing and pre-enrolment information and include the following:
- Students will undertake a Language, Literacy and Numeracy review before Australian College accepts their application for enrolment. The student must have a good command of spoken and written English. They must have the skills to understand different numeracy concepts and to read and write a range of business documents and communications.
- Depending on the unit, students may be required to interact with actual or simulated team members, clients and staff and maybe required to participate in audio/video-recorded role-plays with others.
- Students must be at least 16 years of age before the date of enrolment. Where a student is less than 18 years of age, parents or guardians must also provide enrolment consent.
Students must have access to and be able to operate:
- An internet-enabled PC/Laptop or similar running a current operating system (E.g Windows 10 or Mac OSX)
- Microsoft Office (or compatible software)
- Current web browser (e.g., Chrome)
- Adobe Acrobat Reader or another PDF document viewer
- Valid email address
PAYMENT OPTION 1 – $2,000.00 upfront*
PAYMENT OPTION 2 – $300.00 Deposit then 20 x $100.00 weekly = $2,300.00*
PAYMENT OPTION 3 – Completely customise your own payment plan here.
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If you find a website offering the same course at a lower price, show us the lower price and we will try and match it*. T&Cs Apply.
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