BSB40820 Certificate IV in Marketing and Communication

Our BSB40820 Certificate IV in Marketing and Communication is designed for individuals aiming to build a career in the dynamic fields of marketing and public relations. Whether you’re aspiring to become a Marketing Coordinator, Public Relations Officer, or Digital Marketing Assistant, this qualification provides the essential knowledge and practical skills required to excel in these roles.

What You’ll Be Able to Do in the Workplace

Upon completion of this course, you’ll be equipped to:

• Deliver Impactful Presentations – Confidently create and deliver professional presentations that effectively communicate marketing strategies and ideas to stakeholders, clients, and teams.
• Create and Manage Marketing Campaigns – Design, implement, and evaluate marketing campaigns that align with business objectives, enhancing engagement and driving growth.
• Understand Consumer Behaviour – Analyse consumer patterns to develop targeted marketing strategies that resonate with specific audiences.
• Apply Critical Thinking to Solve Problems – Approach marketing challenges with creativity, offering innovative solutions adaptable to industry trends.
• Lead Communication Initiatives – Manage internal and external communication strategies to foster collaboration and consistency within your organisation.
• Develop Content and Write Effectively – Produce complex marketing documents and promotional content that clearly convey key messages and engage customers.
• Promote and Market New Business Ventures – Lead marketing efforts for new products and services, ensuring they stand out in competitive markets.
• Enhance Workplace Health and Safety – Implement and monitor workplace health and safety policies to maintain a safe and productive environment.

Flexible Learning, Tailored to Your Schedule

Our fully online, self-paced delivery allows you to start at any time and study at your convenience. With access to comprehensive eLearning materials and support from experienced trainers via phone or email, you’ll have all the resources needed to succeed.

Start Anytime, Study Anywhere

There’s no better time to invest in your future. Enrol today and embark on your journey towards a successful career in marketing and communication!

Get Started Now!

Complete our enquiry form or call us at +61 1300 783 283 to take the first step towards advancing your career in marketing and communication!

BSB40820 Certificate IV in Marketing and Communication

Course Description

BSB40820 Certificate IV in Marketing and Communication equips you with skills to work as a marketing coordinator or PR officer. Learn to articulate and present your ideas with finesse and to develop, communicate and measure marketing strategies to exceed client expectations.

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Study Mode

Self-paced completed online in your own time, at your own pace.

This course is delivered using an asynchronous study methodology, utilising mainly online delivery (eLearning) of learning materials and assessment resources.

We provide our students ongoing support throughout the course duration via telephone, emails and/or virtual online meetings, on request.

Flexible Duration

Up to 14 months –can be extended up to and no longer than 3 months depending on course progression.

Study Load

Self-Paced – Completion of one unit per month is recommended to ensure ongoing progression and completion within the course duration.

Start Date

Start anytime

Course Units

This qualification consists of 12 units (6 core units and 6 elective units).

Course Completion / Qualification Pathways

Students obtaining a ‘competent’ result for all units of competency will achieve the BSB40820 Certificate IV in Marketing and Communication.

A Statement of Attainment will be issued to students who complete less than the required units for the full qualification.

*Note: Australian College does not guarantee successful completion of the course nor guarantees a particular employment outcome on completion of the qualification.’

On successful completion of this qualification, students may choose to undertake further studies in a qualification of their choice building further on a potential career for the future. Below are listed some Certificate IV and Diploma level qualifications that students may choose to continue their studies, and Australian College has on offer:

• BSB40320 Certificate IV in Entrepreneurship and New Business

• BSB50120 Diploma of Business

• BSB50820 Diploma of Project Management

Career Opportunities

Students completing this qualification can aspire to work in a position of media planner, community relations team leader, direct marketing officer, assistant advertising account planner, public relations officer, sales administrator, assistant account manager (advertising), marketing officer, copywriter, advertising account coordinator, market research assistant, analyst, marketing coordinator, promotions assistant manager, media assistant.

This course does not have mandatory entry requirements as outlined in the training package.

However, Australian College has certain admission criteria for this course. Prospective students must:

• Be minimum 16 years of age or older at the time of enrolment. Parental consent is required from all students under the age of 18 years
• complete a language, literacy and numeracy test prior to enrolment
• depending on the unit, students may be required to interact with actual or simulated team members, clients and staff and maybe required to participate in audio/video-recorded role-plays with others.
• obtain their Unique Student Identifier (USI) and provide it to Australian College. Information on how to obtain a USI can be found here.
• agree to comply with Australian College policies and procedures as published on the website and outlined in the Student Handbook.
• pay all fees as outlined in the Enrolment Terms and Conditions.

Students must have access to and be able to operate:

• An internet-enabled PC/Laptop or similar running a current operating system (E.g. Windows 10 or Mac OSX)
• An audio/video recording device (such as a mobile phone) for the purpose of preparing audio/video assessment recordings
• Microsoft Office (or compatible software)
• Current web browser (e.g., Chrome)
• Adobe Acrobat Reader or another PDF document viewer
• Valid email address

Overseas Students Policy

This course is not available to students on an Overseas Student Visa.

As defined in the ESOS Act 2000, Overseas students are not eligible to apply to enrol in this nationally recognised course, nor are they eligible for certification. Please refer to the Enrolment Terms and Conditions.

This course is delivered using an asynchronous study methodology, utilising mainly online delivery (eLearning) of training materials supported with emails and phone calls with the trainer and assessor, on request.

Self-paced completed online in your own time, at your own pace. We provide our students ongoing support throughout the course duration via telephone, emails and/or virtual online meetings.

Assessments

To ensure we gather all types of evidence as required by the training package and unit requirements, various assessment methods are being used to assess the student’s competencies.

Following are assessment methods used for this qualification:

• Knowledge/Theory based assessment consisting of questions and answers
• Case Studies – includes analysis of case studies and answering questions
• Projects– depending on the unit, projects may have to be completed in a simulated environment.
• Practical activities and observations
• Third Party Reports
• Roleplays
• Portfolio Builder

Please note that practical demonstrations and roleplays will have to be video recorded and submitted via Australian College LMS for marking.

This qualification does not require mandatory work placement.

However, Australian College recommends students to have access to a real office work environment for them to practice and complete assessment tasks using specific software and equipment.

RPL and Credit Transfer is available for all students to consider. Students will be provided with information about RPL and Credit Transfer prior to enrolment. Australian College will recognise the AQF qualifications and statements of attainment issued by other RTO’s, upon verification with the issuing organisation.

For more information on RPL and Credit Transfer email us at [email protected]

Course Fees – $4,000

PAYMENT OPTION 1 – $1,400 on enrolment, $1,400 on week 2, $1,200 on week 3
PAYMENT OPTION 2 – $450 deposit, then $80 weekly (for 50 weeks) = $4,450
PAYMENT OPTION 3 – Zip Money or customise your own payment plan