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Professional Graphic Design and Desktop Publishing Course







Professional Graphic Design & Desktop Publishing (InDesign)
Diploma DES12
Design & Photography

Learning Method: Correspondence with online support

Professional Graphic Design and Desktop Publishing Course
Course Outline

Module 1. Graphic Design Fundamentals
Topic 1: Explain the purpose of graphic design and desktop publishing
Topic 2: Describe a range of applications of graphic design and desktop publishing
Topic 3: Explain the principles of good design: colour, shape, texture, balance and so forth
Topic 4: Understand the elements of good design
Topic 5: Identify examples of good design and poor design
Topic 6: Mock up a basic one-page flyer incorporating different mediums
Topic 7: Evaluate the message communicated through design

Module 2. Design Process and Layout
Topic 1: Recognise desirable qualities and attributes of successful designers
Topic 2: Identify and demonstrate an understanding of the design process
Topic 3: Follow a design brief
Topic 4: Develop a thumbnail sketch for a three-dimensional product
Topic 5: Research and evaluate papers for a range of projects
Topic 6: Evaluate packaging and product placement in a consumer marketplace
Topic 7: Critically analyse packaging designs

Module 3. Designing in InDesign
Topic 1: Appreciate the attributes and additional features of InDesign
Topic 2: Create, restore and save a new document
Topic 3: Apply design tools to create layout grids and margins
Topic 4: Identify a range of layout styles
Topic 5: Explore and apply InDesign menus and palettes
Topic 6: Understand and use InDesign drawing tools
Topic 7: Adjust and format basic text and apply colour tints
Topic 8: Design a single colour, double-sided business card by applying the elements of graphic design


Module 4. Typography, Text and Illustrations
Topic 1: Further appreciate the attributes and additional features of InDesign
Topic 2: Identify categories of type
Topic 3: Apply knowledge of type to choose appropriate fonts to develop creative, effective designs
Topic 4: Manipulate type to create legible, readable typography
Topic 5: Format text using InDesign
Topic 6: Understand and create illustrations using InDesign drawing tools
Topic 7: Adjust and format basic text and apply colour tints
Topic 8: Design a simple letterhead with logo applying the elements of graphic design


Module 5. Commercial Graphic Design
Topic 1: Understand the range and use of promotional brochures
Topic 2: Select appropriate paper stock for your brochure designs
Topic 3: Assess the viability of size and folds for individual brochure designs
Topic 4: Appreciate the language, emotions and processes of colour
Topic 5: Apply the principles of good design to brochure design: colour, shape, texture and balance
Topic 6: Preview, adjust and place images from an image library
Topic 7: Develop a creative 2-fold full colour 6-panel DL brochure using InDesign
Topic 8: Evaluate existing brochure designs
Topic 9: Critically evaluate your own designs

Module 6. Desktop Publishing and Pre-Press
Topic 1: Understand the range and function of newsletters
Topic 2: Select appropriate paper stock for newsletter designs
Topic 3: Evaluate existing newsletter designs
Topic 4: Create a layout grid and simple table using InDesign
Topic 5: Develop techniques for working with large blocks of text
Topic 6: Manage projects to meet deadlines
Topic 7: Understand print processes and terminology, source a printing house and liaise with commercial printers
Topic 8: Apply the principles of good design to design an A3 folded to A4 newsletter using InDesign

Module 7. Attracting Attention: Creative Layouts
Topic 1: Evaluate a target market
Topic 2: Visualise and design a full colour brochure
Topic 3: Develop creative layouts by applying a range of techniques—drop shadows, blend modes, colour and transparency
Topic 4: Understand image manipulation and effects
Topic 5: Prepare artwork for print, flatten transparencies, colour separations, export files to PDF

Module 8. Books and Long Documents
Topic 1: Appreciate the contribution of considered design in developing readerfriendly multi-page documents
Topic 2: Visualise, design and develop creative, consistent and legible multi-page layouts by applying a range of techniques
Topic 3: Establish and apply master pages, styles and page numbering
Topic 4: Create and update a table of contents for a multi-page document
Topic 5: Conduct preflight checks
Topic 6: Prepare artwork for print, flatten transparencies, colour separations, export files to PDF

Module 9. Image and Composition
Topic 1: Appreciate the contribution of considered design in developing readerfriendly magazine spreads
Topic 2: Understand the varying levels of image resolution and the impact of resolution upon final work quality
Topic 3: Gather images from a range of sources and be aware of processes associated with commissioning photography
Topic 4: Manipulate images for creative effects
Topic 5: Visualise, design and develop a creative and legible double-page magazine spread by applying a range of techniques
Topic 6: Recognise the implications of copyright to designers
Topic 7: Apply overprint preview and conduct preflight checks
Topic 8: Prepare artwork for print, flatten transparencies, colour separations, export files to PDF

Module 10. Professional Design Practice
Topic 1: Appreciate the value of sound management practices in working in design and desktop publishing
Topic 2: Understand the need for clear and effective communication when working with clients and providers
Topic 3: Organising your time
Topic 4: Obtain print quotes and commission and liaise with commercial printers
Topic 5: Understand procedures and processes of proofing both client and printer proofs
Topic 6: Visualise, design and develop a label and packaging for a selected product
Topic 7: Prepare and deliver artwork files to print

Module 11. New Media
Topic 1: Appreciate graphic design from an historical perspective
Topic 2: Understand the impact of new media upon future design practice
Topic 3: Continue to develop technical skills to enhance the development of creative layouts within InDesign
Topic 4: Apply sound management practices to production by maintaining good work habits
Topic 5: Visualise, design and develop a sleeve, tray, label and booklet for a CDROM or DVD
Topic 6: Prepare and deliver artwork files to print

Module 12. Marketing Yourself: Your Portfolio
Topic 1: Assess your potential career and professional development options
Topic 2: Understand the implications and processes associated with establishing independent work
Topic 3: Research potential employment or freelance prospects
Topic 4: Appreciate the value of building sound working relationships with clients
Topic 5: Prepare proposals, quotes and invoices
Topic 6: Organise your workspace and manage your time
Topic 7: Take the first steps toward marketing yourself by creating a portfolio of work, CV and covering letter
Topic 8: Continue to develop technical skills to enhance the development of creative layouts within InDesign

 



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Our clients include: Coles Myer Ltd, Australian Government, University of NSW, ANZ Bank, Fjord Manufacturing, Camera Farm, Altitude Corporation, Japan Motor Group, NSW Cricket Association, Mission Australia, Allswell Life Style Management, Australia Wide Holidays Pty Ltd, Harvey World Travel, Active Trade Solutions, Gold Coast City Council, Greenline Australia, CSIRO ...